Every device. Elevated.
Every job. Handled.
We didn't start with a website. We started with a workbench.
Back in 2015 our technicians set up a repair bench in Batley, doing one thing and doing it properly: fixing phones. Cracked screens, dead batteries, water damage, the handset that “just stopped working” the night before a holiday. Over the years that followed we repaired thousands of devices and earned the trust of customers right across Yorkshire — one fixed phone at a time.
That decade on the workbench taught us something. The phone industry doesn't have a quality problem. It has a fragmentation problem.
Think about it. You buy a tested & certified phone from one place, get it repaired somewhere else, and trade in your old one through a third — three different companies, three sets of promises, none of them talking to each other. Shop tested & certified online and you're rolling the dice on a stranger's listing. Send your handset to a national trade-in site and watch the “instant quote” mysteriously shrink once it arrives. Book a repair and hand your phone — your photos, your banking, your life — to someone you'll never speak to again.
So we built Optimise Marketplace: one hub to bring it all together. Everything phones, centralised, handled by technicians who actually know devices because they've been repairing them since 2015.
Buy
Buy a tested & certified iPhone, Samsung or Pixel — every device independently tested, graded honestly, and backed by our 12-month warranty. If we wouldn't put it in our own pocket, it doesn't go on the site.
Repair
Repair your device with the expertise our technicians have built over a decade at the bench. Instant fixed-price quotes, live repair tracking, and a warranty on the work — because we're still here tomorrow, and the day after that.
Trade in
Trade in your old handset for a fair price that doesn't evaporate on arrival. If our inspection ever differs from your quote, you get a revised offer and a free return if you don't like it. No games.
Optimise is an online business based in Batley, West Yorkshire — there's no walk-in shop, because we come to you. Repairs are carried out by our technicians at partner workshops in Barnsley and Dewsbury. Within our patch around Dewsbury and Batley, we come to you — doorstep collection and drop-off for repairs, trade-ins and deliveries, booked and tracked online, handled at your door. No queues, no post office runs, no waiting in all day. It's the service we always wished existed, so we built it. Further afield, fully insured Special Delivery brings the same standard to every corner of the UK.
We're not a faceless warehouse. We're not a marketplace of anonymous sellers. We're a Yorkshire business built around technicians who've been at the repair bench since 2015, and the hub that finally joins the dots — buy, repair, trade in, all in one place.
Real people. Real expertise. Real accountability.
That's the difference.
Khalid
Founder, Optimise Marketplace
Technicians trusted across Yorkshire since 2015
Rated 5.0★ on Google — read what customers say.
Customer reviews of the partner workshop in Barnsley where our technicians carry out Optimise repairs.
Saved my phone
“Repaired quickly and efficiently… always a fabulous service with a smile and fixed at a great price too.”
Fantastic service
“Fantastic service! I took my iPhone 12 Pro [in] for a battery replacement, and I couldn't be happier with the experience. The service was super fast.”
Excellent experience
“The staff were professional, the service was fast, and my phone is working perfectly now. Highly recommend them!”
Kept me updated throughout
“Very nice professional service, excellent quality screen replacement in a timely manner, and kept me updated with the progress of the repair.”
Sorted in 20 minutes
“The team fixes most problems within 20 minutes. Always great work, done at a fast pace.”
Reliable and affordable
“Reliable, affordable and quick. My phone was fixed perfectly with no issues afterwards.”
Buy, repair and trade in — all in one place
Questions? We're here 9am–9pm, every day.
